The people behind Virea
With a passion for sustainability and innovation, we work to make a difference
Jonathan Svensson
Co-founder
Jonathan has a background in e-commerce and is passionate about building brands that truly make a difference. His interest in health has always been there – he often works out at the gym and likes to delve into research on how diet and various substances affect the body. Through Virea, he wants to combine his interest in health and sustainability, and create products that are good for both people and the environment. 🌿
Ludvig Olsson
Co-founder & CEO
Ludvig has previously been a professional badminton player and won bronze in the Swedish Championships. He has always had a great interest in health and an active life, and cares a lot about what we put in and around us. With Virea, he wants to help make it easier to choose good products for both people and the environment. 🌱
We create sustainable solutions for a cleaner home
Virea was founded with a simple but powerful vision: to make it easy for Swedish families to choose environmentally friendly options without compromising on quality or results.
Our Goal
We believe in a future where sustainability and efficiency go hand in hand. That is why we develop products that are as good for the planet as for your home.
By eliminating unnecessary plastic, using plant-based ingredients, and focusing on minimal environmental impact, we strive to make a difference – one dish and wash at a time.
Environmentally friendly
100% biodegradable products
Securely
Free from harmful chemicals
Effective
Premium cleaning power
Vegan
Cruelty-free & vegan
Our Values
Everything we do is based on these fundamental principles
Sustainability First
Every decision we make takes environmental impact into account. From raw materials to packaging, we always choose the most sustainable option.
Quality & Result
Environmentally friendly does not mean compromises. Our products deliver professional results that surpass traditional alternatives.
Transparent
We openly share what is in our products and how they are made. No hidden chemicals, just honesty.
Certified by the Swedish Research Institute
Our dishwasher sheets have been tested by RISE to ensure that they do not contain any unwanted substances. We are committed to offering safe and reliable products of the highest quality.
Virea® is a registered EU trademark that stands for sustainable, effective, and modern household products. We develop solutions that combine function and environmental responsibility.
Become a part of the change
Do like thousands of other Swedish families - choose a cleaner future for your home and our planet.